A tale of how Crocs went from being a humble, salt-of-the-earth shoe to playing a part in the surge of ugly chic. Taking inspiration from David Attenborough documentaries, we explore our fans’ unique personalities “in the wild” and the Crocs products that define them through a tongue-in-cheek, energetic, and elevated content piece focused on three distinct fan archetypes: The Superfan, The Chef, and The Influencer.
Company: Crocs
Partner: Highsnobiety
Director/Photographer: Anthony Pham
HS ACD: Olivia Campana
HS Producer: Johnny Hernandez
Production: Florence Co.
Narrator: Tim Wells
Script Writers: Rick Darge, Tim Mallon
CD: Chris Skiles
AD: Nicole Melville
CW: Julie Boyle