GoPro Hero8 Launch Campaign
GoPro created the action camera category. But most customers only think of action being associated with extreme sports. As the world’s most versatile camera, GoPro is the camera for all kinds of action. So let’s show all the amazing action people are shooting through UCG turning the limiting term, ‘action camera’, into a call to add a little action to everything.
Company: GoPro
GCD: Paco Allen
CD: Michael Manny
ACD/CW: Eric Flynn
CW: Ray Panarello
Directors: Brian Town, Abe Kislevitz, Ryan Kontra, Josh Currie
AD: Nicole Melville
AAD: Mary-Kate Hayden
GD: Gerry Pirritano
Motion Graphics: Marvin Han
Editors: Taylor Johnson, Josh Deisler, Claire Haines, Alex Hogue
Photography: Jensen Granger, Jay Cagney
Renders: Jensen Granger