The Merchandising Team at Crocs needed to clean out the distribution center and one way of doing so was to unload as many EOS Jibbitz™ Charms as possible. The Merch Team developed a weekly discounted Jibbitz™ Charms Pack each month called “Fresh Packs.” In order to bring this to life, we created a look and feel reminiscent of the produce/meat packaging you find in supermarkets. This was a tongue-in-cheek way of showcasing “day-old” inventory. These packs were online exclusives and were showcased on crocs.com as upsells.
Company: Crocs
CD: Chris Skies
AD: Nicole Melville
CW: Lindsay Edwards